General Description of the School of New Media and Creative Industries
When it comes to PR and COMMUNICATION, KODOLÁNYI
is the place to be. The communication and PR programs at Kodolányi János University are ideal for anyone seeking a practice-oriented, modern institution of higher education that incorporates the latest scientific findings and professional trends.
In the MA in Communication program at Kodolányi, students can explore a wide range of fascinating fields—from the application of artificial intelligence to cybersecurity—in addition to traditional subjects. The master’s program places a strong emphasis on business communication and the operations of media companies.
is the place to be. The communication and PR programs at Kodolányi János University are ideal for anyone seeking a practice-oriented, modern institution of higher education that incorporates the latest scientific findings and professional trends.
In the MA in Communication program at Kodolányi, students can explore a wide range of fascinating fields—from the application of artificial intelligence to cybersecurity—in addition to traditional subjects. The master’s program places a strong emphasis on business communication and the operations of media companies.
The BA program has also been revamped. It places greater emphasis on teaching academic writing and rhetoric, as well as university-level instruction in spelling, punctuation, advanced text editing, and public speaking. Both the academic and practical aspects of applied communication in television, radio, online, and print media are covered in the curriculum. In other words, students acquire the knowledge necessary for working as camera operators, editors, scriptwriters, online marketers, and creators of blogs, vlogs, and podcasts.
The undergraduate program has been
expanded to include instruction in professional legal knowledge, which will prepare students for high-level official communication.
expanded to include instruction in professional legal knowledge, which will prepare students for high-level official communication.
Related
to this, students majoring in communication and media studies will also learn the fundamentals of social and public communication. Artificial intelligence, the use of social media, and cybersecurity have all been incorporated into the curriculum. The world of influencers and podcast production are also part of the curriculum.
to this, students majoring in communication and media studies will also learn the fundamentals of social and public communication. Artificial intelligence, the use of social media, and cybersecurity have all been incorporated into the curriculum. The world of influencers and podcast production are also part of the curriculum.
Kodolányi János
University also has a significant history. It was here that the first communication program in Hungary was established. It was a moment of historic significance, as the program marked the first free, BBC-style journalism training in Eastern Europe. Today, we work with the same momentum, constantly renewing and developing both our content and our technical capabilities, and preparing our students for today’s rapidly changing industry.
University also has a significant history. It was here that the first communication program in Hungary was established. It was a moment of historic significance, as the program marked the first free, BBC-style journalism training in Eastern Europe. Today, we work with the same momentum, constantly renewing and developing both our content and our technical capabilities, and preparing our students for today’s rapidly changing industry.
Starting from the
very first semester and continuing throughout the program, you’ll have the opportunity to gain hands-on experience in our own media center, television studio, radio studio, and the newsroom of our online news portal—working with cameras, in studio settings, and under real editorial conditions—all under the guidance of experienced instructors.
very first semester and continuing throughout the program, you’ll have the opportunity to gain hands-on experience in our own media center, television studio, radio studio, and the newsroom of our online news portal—working with cameras, in studio settings, and under real editorial conditions—all under the guidance of experienced instructors.
Naturally, starting in the first year—much like future crew work—the professional practical programs take place in small groups, allowing students to build direct relationships with their instructors through personalized, intensive hands-on courses. In specialized talent development workshops, you can deepen your knowledge according to your interests.
Several leading figures in
the field teach here. Balázs Kolossváry, editor-in-chief; Sándor Orodán, president of the Association of Spokespersons; Dr. Krisztina Máté, college professor, editor and host (The Story of My First Million, Among Sharks), producer; Dr. András Petőcz, college professor, winner of the Attila József Prize and the Sándor Márai Prize, writer, poet, and editor; József Makai, master teacher and currently a war correspondent who teaches online from the front lines, editor; Dr. Péter János Sós, master teacher and lifetime member of the Hungarian Public Relations Association; Dr. Áron Mátyássy, film director; Gyula Kovács, studio manager; as well as guest lecturers including several leaders in business, civil society, and social communication.
An advanced-level high school diploma is not required.
In the full-time program—thanks to our in-house training facilities, studios, and online news portal—students can participate in a high number of hours of in-semester professional internships and project-based exercises (creative writing, print media, online journalism, radio, television, online and mobile communication, visual communication, and PR and marketing communication). In their final semester, students can complete their external internships at our strategic partners—nationally recognized, leading companies in the media and PR and marketing communication sectors. As part of our themed weeks, students can deepen their communication skills through training sessions and workshops that go beyond traditional educational frameworks but will be highly valuable in the job market; at the same time, they’ll have the opportunity to meet many of our alumni who have since become recognized professionals in the media and communications fields. Both full-time and correspondence programs are offered in Budapest and Székesfehérvár, in both state-funded and self-funded formats; it’s always a good idea to check for updates (felvi.hu) and apply. We also welcome applicants to the master’s program with other bachelor’s degrees, even during the intersession.
Wishing you all the best in your studies:
Dr. Róbert Richard
Kiss, Dean
of the Faculty
of New Media and Creative Industries; Associate Professor
and Department Chair of the Department of Applied Communication Studies